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RealFi brand

Download brand kit
All RealFi brand assets including logos, patterns and illustrations.

Logo

The RealFi avatar & favicon icon and all RealFi tokens.

Tokens and Icons

The RealFi avatar & favicon icon and all RealFi tokens.

Colour

The primary palette and colour ramps.

RealFi Green
RealFi White
RealFi Off-White
RealFi Off-White Secondary
Green 900
Green 700
Green 500
Green 300*
Green 100
Gold 900
Gold 500
Gold 100
Warm 900
Warm 500
Warm 300
Warm 100

Typography

The typefaces RealFi uses across all marketing design.

Financier display type specimenFinancier Display
Financier Display Regular.
For headings.License required.
Die Grotesk type specimenDie Grotesk
Die Grotesk.
For body.License required.

Clear space

Please do not edit, change, distort, recolour, or reconfigure the RealFi logo.

realfi logo largerealfi spacerrealfi spacerrealfi spacerrealfi spacer
Logo and wordmark clear space.Ensure adequate spacing around the logo and wordmark to maintain visual clarity and brand integrity.
realfi logo iconrealfi spacerrealfi spacerrealfi spacerrealfi spacer
Logomark clear space.The minimum amount of clear space that should be left around the logo can be determined using the 1/2 the height of the logomark. Logo Clear Space 9

Things to avoid

It is essential that the logo is used correctly and consistently across all applications. This page gives examples of ways not to use the logo.

Don't stretch or distort the logo in any way. example
Don't stretch or distort the logo in any way.
Do not set the logo in other colors. example
Do not set the logo in other colors.
Do not change the proportions of the logo. example
Do not change the proportions of the logo.
Do not rearrange the components of the logo. example
Do not rearrange the components of the logo.
Do not change the scale relationship of components. example
Do not change the scale relationship of components.
Do not change the weight or style of the logo. example
Do not change the weight or style of the logo.
Do not add a drop shadow to the logo. example
Do not add a drop shadow to the logo.
Do not outline the logo. example
Do not outline the logo.
Do not add gradients to the logo. example
Do not add gradients to the logo.